Nike Surprise 95 Fans With A New Drop Based On Designer Sergio Lozano’s Sketch
A couple of weeks back, Brendan Dunne and the Complex Sneakers Podcast crew unveiled their picks for the top 15 Nike Air Max 95s ever made. But what really stirred excitement came near the end of the episode Dunne revealed that Nike is bringing to life an unreleased design from the shoe’s original designer, Sergio Lozano. The sketch, dating back to 1994, offers a fresh take on the iconic gradient look, flipping it so that black dominates the upper and fades into lighter shades toward the bottom.
This unique colourway is based on the original ‘Neon’ Air Max 95 and will see a limited release through Nike’s SNKRS app in collaboration with the Museum of Modern Art Design Store in New York City.
In an unannounced drop on Wednesday morning, the MoMA Design Store briefly listed the sneakers on its website around 10:15 AM and they were gone within minutes.
For those who missed out, there’s one more shot: a SNKRS Pass will go live on Thursday, April 10, but it’s only available to users within a geofenced area around NYC. The pass gives people a random 10-minute window to reserve the shoes, which can then be picked up in person at the SoHo MoMA Design Store on Friday, April 11. No SNKRS confirmation, no purchase. The retail price is set at $190.
Only 1,500 pairs of this rare Air Max 95 are being released, according to sources who spoke to Complex though Nike and the MoMA Design Store haven’t confirmed the production numbers.
Before this wider launch, Nike held a private release event Tuesday night at the MoMA Design Store in SoHo. The exclusive gathering featured the premiere of 1995: The First Year of the Future, a short film by NYC filmmaker Ben Solomon. The film explores the cultural legacy of the Air Max 95 in New York, celebrating how it became a streetwear staple in the realms of graffiti and hip-hop not because of athletic performance or marketing hype, but because of the communities that embraced it.
As Solomon put it during his presentation, the Air Max 95 a running shoe ironically known for being “terrible for running” cemented its place in fashion history not through endorsements or commercials, but through the people who made it their own.
All credit for breaking this exciting story goes to Brendan Dunne and the team at Complex Sneakers, who continue to set the standard when it comes to deep sneaker journalism and culture coverage. Their passion, insight, and insider access consistently deliver the kind of stories that keep the community locked in. If you want the full breakdown straight from the source, make sure to check out the original piece by Brendan Dunne right here: Complex Sneakers – Air Max 95 “Reverse Neon”. Salute to Complex for always keeping the sneaker world informed and inspired.
